Heavy cotton sweater on your blade.
Thick. Soft. Slow. Old winter socks pulled over your stick — muffling every touch, killing every release, dragging through every shift.
Our brand
It started with tape. It became a movement.
Founder · Justin
Two friends. One mission.
Justin brought the operations chops and the player's instinct. Off the ice he volunteers with Cancer Club — turning hockey into a vehicle for showing up for the people who need it most.
Together with Liam, he built WRAPDADDY into more than a product. It's a movement built around purpose.
Founder · Liam
More than just tape.
Liam grew up on the rink. Hockey wasn't just a sport — it was the language he spoke with his family. When cancer hit their household, the rink became refuge and tape became ritual.
Every blade he wrapped before a shift was a promise to keep showing up. Out of that promise, WRAPDADDY was built.
The DURATHIN-X difference
Your dad's tape
WRAPDADDY DURATHIN-X
Stop wrapping your blade in a winter coat.
The compression sleeve of hockey tape.
Athletic. Tight. Precise. A second skin for your blade — so the puck feel, the release, and the speed all belong to you.